VisionTek Announces Long-Awaited Expansion into European Market

VisionTek Announces Long-Awaited Expansion into European Market

Increases in EMEA demand drives strategic distribution partnership with Origin Storage

April 18, 2016, East Dundee, IL – VisionTek Products LLC, (VisionTek®), a leading manufacturer of award-winning, high-performance upgrades and accessories for PCs and Macs, today announced expanded distribution of products into Europe, Middle East, and Africa (EMEA). The EMEA demand is primarily fuelled by Dell’s aftermarket PC upgrade options that VisionTek designs for optimal system compatibility, and is made possible through a partnership with Origin Storage based out of the UK.

“Every business needs to improve performance between PC buying cycles. VisionTek is excited to help companies around the globe increase productivity via our upgrades,” said Michael Innes, President of VisionTek. “VisionTek’s graphics and accessories are designed to help companies optimize PC application performance, support the user experience, and ultimately drive business computing efficiencies.”


VisionTek is planning to do business primarily through Origin’s channel and focus on the long-standing Dell aftermarket upgrade model to lay the foundation for growth through the EU, Middle East, and Africa. Addressing incremental demand is the driving force behind VisionTek’s expansion, with plans to have a long-term relationship with a focus on value-add partners, such as Origin. Origin will support VisionTek’s line of PC graphics and accessories into EMEA, additionally providing active sales efforts throughout all these regions.


Origin Storage is excited to partner with a strategic brand like VisionTek, as the company is a natural complement for Origin’s customers in EMEA. Andy Cordial, Managing Director, at Origin Storage noted that the partnership fills a big gap in Origin’s product portfolio, adding, “as these modern companies look to understand and boost performance of their PCs they now have an additional graphics products and accessories to enhance performance which will in turn maximize ROI.”


About Origin Storage Limited
For more than a decade now, Origin Storage has been an established provider to many of the IT industry’s leading Distributors and Resellers. At the heart of our success lies a dedicated team of trusted advisers with a wealth of knowledge in matched upgrades and data security. That knowledge and the confidence to constantly evolve ourselves, has seen our business branch out into new and exciting areas. Our strong business relationships allow us to continually expand and seek fresh, innovative new products to add to the IT market. The Origin head office is located in Basingstoke, Hampshire and can be contacted by calling +44(0) 1256 813989 or by emailing